They will give cashbacks in cUSD to their users and merchants for every sale/purchase they make in our 600+ merchant network, and specially in the cryptovalley (cryptovalley.ar), to incentivize the usage of the Celo Dollar.

The idea is that for every normal purchase they make with QR, Debit or Credit Cards, they get a 1 or 2% cashback in Celo Dollars, so they can afterwards buy products or services with the Celo Dollars.