Brand Kit for more information

Brand Kit

Before you submit a marketing request, please make sure your project has completed Celo Foundation’s Due Diligence form for marketing.

This is to request amplification support from Celo for your project for upcoming launches, campaigns, pilots, etc. This form can also be used to request launch support for your project.

This is for requests for the @CeloOrg X profile to repost

This form is to request a Twitter Space to be hosted on @CeloOrg X profile. Please include all the required details including dates and potential host. Note that all requests are subject to confirmation.

Here are some guidelines and recommendations for amplifying milestones and announcements externally to media representatives.

While there is no “one-size-fits-all” approach, it is crucial that all parties involved have agreed upon the timeline of the announcement and the terms that will be shared externally.

Tech and blockchain media outlets specifically prefer tangible data and use cases, so announcing any milestone should include details regarding traction to date, current progress, and a longer-term roadmap.

The most common practice for media outreach can be broken into three categories:

You can often find a journalist’s information on their author page or the masthead of their respective publication. You might also find their information on their social media channels.

When reaching out to reporters:

Instead of, or in addition to, media outreach, you can share an announcement through your owned channels (such as social media profiles and a blog post on Medium or your website.) If you wish to further amplify an announcement, you can leverage wire distribution services such as Business Wire, PR Newswire, or ChainWire, for placements in media outlets.

Considerations for wire distribution:

Here are some definitions as well as a guide on what to focus on when analyzing past content.

The number of times users engaged with your content. This is usually measured by clicks, likes, comments, and shares or overall actions taken by users.

The number of times your content was displayed to users. This is measured by when a user scrolls by your content but does not take an action or engage. Considered the lowest form of engagement.

A vote of approval from a user. They signal to those viewing that others got value from the content and add social proof.

When a user leaves a comment under your content. Some algorithms such as Twitter prioritize comments over likes or impressions. Considered a high form of engagement.

When a user shares your content on their feed. Also a high form of engagement and can lead to virility.

This means “Call to Action” it is the action step you want a user to take after viewing your content. This usually involves clicking on a link.

Please note that we are restricted legally on engaging with content that includes the above emojis, so avoiding them would be best when submitting a request.

🌱 ReFi

🌸 Kuneco

🎉 🥳 Congratulations

💫 ✨ Proud

🇧🇷 🇨🇴 Flags for Countries

👨🏾‍💻 💻 🛠️ Builders, Devs, Founders

🧵 Thread

🎙️ Speaker

📣 Announcement

🏆 Hackathon winner

📍Location

✅ 📌 Information

📅 📆 ⏰ Dates and times

#ProsperityForAll

#BuildWithCelo

#MakeCryptoMobile

#DeFi4ThePeople

#ReFi

Here is a list of upcoming events held by the Celo Foundation

https://blog.celo.org/the-celo-foundation-announces-google-cloud-is-running-a-validator-on-the-celo-network-78eceb53cc82